Unique & Relevant Content For SEO

Unique and Relevant Content published on the site. In my point of view, it shall be given the most importance. Google and all of the other major search engines are now giving more importance to unique content. From searcher’s perspective look at this amazing SEO company seo agency Bangkok 2Bears Marketing, let’s imagine, you search for something on Google, you find a nice title and some good description on Google searches, you click it, but the page content is either messy, copied from some other website with a READ MORE link to original website, OR irrelevant to the topic of the article. You get annoyed and obviously will never visit that website again. Length of content or number of words used in the article must be of at least 250 words. The higher the number, the better article.

Page Speed (Page Load Speed) is also been given much importance by the search engines. It can depend on many factors. Bad script or broken code, SQL Database server slow (if separate), file server being slow (where the files are hosted). The longer it takes to open the pages, the visitor is less attracted towards reading the content. You can check your page speed from Google Page Speed Tool or GMetrix.
Dashes or Underscores in URL is another issue that people face. I can give you a simple example which will make you understand what shall be done. If you post a URL anywhere on any website, links.

Now just for reading, the URL with underscores is not better readable, it looks like there are spaces in it, but with dashes, it is readable. Also, if you use the conventional way word selection using Ctrl+Shift+(Right or Left) Arrow key, the URL having underscores will select all words with underscores, which shows that it treats the whole sentence as one word. While in URL with dashes, it selects each word separately, which shows each word is a separate entity.
Fully Qualified Links (Using Relative or Absolute Links)is also an important subject. People ask which is better for SEO. Well there is no hard and fast rule. In my point of view it is better to help search bots with Full URL.Relative Link Example:
<a >SEO – The key to Popularity of Any Website</a>
Absolute Link Example:
<a >SEO – The key to Popularity of Any Website</a>
Use External Javascript/CSS not only makes the page time better but also helps the search engines to read the content in a better way. External Javascript/CSS files are downloaded on visitor’s local computer with a certain expiry date/time. Upon visiting the website again using same browser, the previously downloaded file gets active and page loads faster.
Note: It might be dangerous if you are using External Javascript/CSS files from other server or CDN server.
Sitemap link shall be present on the website footer, in which all the pages or major pages are indexed in a list manner. It helps the search engines to index your website faster in search results based on Sitemap links. Because you know your website better than search engines, that where all the website pages/posts links are.

Navigation Menu with Text Links is a must option, some people use Javascript links or flash-based links, which in a way give a good user interface but lowers your indexing from search engine point of view.
Robots.txt file must be checked and verified because it forbids and allow the searching bots to crawl the allowed pages or posts of the website. You can either allow or completely forbid a particular searching bot from entering your website to crawl.
404 Pages must be declared on the website, incase the URL link is broken or outdated, the visitor must land on a nice interfaced page, rather on raw server generated error.
Webmaster Accounts on Google / Bing must be created and then submit your Sitemap in webmaster accounts to index your website in a better and faster way.
Mobile Friendly Website is now a must get feature, as Google has made a separate indexing algorithm for mobile searching. Which will only index the mobile-friendly website? This update will destroy the ranking of the non-responsive website or which are not mobile friendly. Make sure your website is responsive for mobiles and tablets.